Tuesday, February 9, 2016

If There's Dogs In Your Commercial, I'm Buying Your Product: Favorite Commercials of Super Bowl 50

I was an Advertising major in college and a recurring assignment I had in my courses was to watch the Super Bowl and evaluate the commercials. (Yeah, my homework was usually pretty awesome.) Ever since, I've liked to share my favorite commercials with my friends and family and find out what they thought about the ads from the game. (I talked about a few of the stand out ads from last year's game in a blog post here.) This year's post is going to be much more cheerful than last years and I noticed a definite theme when picking out my favorites - basically if a company uses a dog in any of their ads, I'm going to pay attention to their ads. What can I say. I love dogs.

"Weiner Stampede" - HEINZ Ketchup

I'm pretty sure the only thing cuter than dogs dressed in costumes is when dauchaunds (aka weiner dogs) dress up in hot dog costumes and run in unison toward ketchup and mustard bottles. Like... why didn't HEINZ think of this sooner? IT'S GENIUS. Also, the dauchaund puppy in the little hot dog costume and the little kid in the ketchup packet costume? I'm pretty sure I'm dead from the cuteness. Well done, HEINZ. Well. Done. 

"Subaru Dog Tested: Puppy" - Subaru 

This commercial is also adorable. I don't think it does a good job in selling the car itself, but I'm pretty sure that Subaru was just banking on the cute factor to make this commercial work which I'm definitely not opposed to. I mean, who can say no to a golden retriever? And even more - who can say no to a golden retriever puppy? Correct answer: no one.

"#Pokemon20" - Pokémon

Kind of veering off the dog theme comes another favorite of mine that I did not expect to see during the SuperBowl - a Pokémon 20th Anniversary commercial! Pokémon is celebrating its 20th anniversary this year and is doing some pretty awesome things to commemorate the milestone including giving out free mythical Pokémon every month and releasing Pokémon GO! this year (rumored to be released at the end of this month!). It's so cool how one of my favorite childhood pastimes is still going strong after such a long time and even making an appearance in the Super Bowl!

"Doritos Dogs" - Doritos

And finally, my absolute favorite commercial of the evening was this Doritos commercial! Not only was this adorable, but it was basically a live-action cartoon and I was laughing through the entire thing. Doritos always kills it in the hilarious commercials department and they did not disappoint this year, and of course whatever company uses humor AND dogs in their ads has my vote. I'm pretty sure this one can speak for itself!

What were your favorite ads from the Super Bowl?

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